UFC®
ENTERS THE HOME OF MARTIAL ARTS WITH NMTV DEAL THAT BRINGS THE WARRIORS OF THE
OCTAGON™ TO CHINA
Las Vegas, NV (USA) – As one of the birthplaces of martial
arts, China is rightfully considered to be hallowed ground for the warriors of
the Ultimate Fighting Championship®. Today, UFC® is
pleased to announce a television deal with Inner Mongolia Television that will
mark the first time in history UFC will be seen on TV in China, continuing the
global expansion of the premier brand in mixed martial arts.
“Obviously China is a huge market and the Chinese understand the
martial arts probably better than anyone else in the world. It’s a no
brainer that UFC programming will be appreciated in China, and will become a
big hit for the NMTV network,” said Dana White, UFC President.
Inner Mongolia Television, known as NMTV, is a network broadcast
station available in 80 million households, with the potential to reach 240
million viewers throughout all the provinces of China. Starting this month,
NMTV will air up to 16 hours of UFC programming per month, including the
trademark shows The Ultimate Fighter®, UFC® Unleashed™ and UFC® All
Access™, with an option to air recent UFC pay-per-view event telecasts.
With this deal, NMTV will air between one to four hours of UFC
programming each week on Saturday and Sundays between 1:30 – 5:30pm local time,
broadcast in languages specific to each province.
UFC television programming can be seen in over 100 countries and
territories worldwide in 17 different languages. UFC is the largest
pay-per-view content provider in the world and is the fastest growing sports
organization in history.
For more
information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com or
UFCEspanol.com. All bouts live and subject to change.
About The Ultimate Fighting
Championship®The Ultimate Fighting Championship® is the world’s
leading professional mixed martial arts organization and offers the premier
series of MMA sports events. Owned and operated by Zuffa™, LLC, and
headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view
events annually that are distributed residentially through North American cable
and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN
Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers
Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via
the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand
Promotions in the U.S. and Canadastar in Canada. In addition to its North
American distribution, UFC programming is distributed in over 100 countries and
territories throughout the world.
